Whether your business exists entirely online, or you simply use the internet to connect with your customers, your daily business operations likely include a variety of web-based projects. These projects can be complicated and frustrating, especially if you’re not all that tech-savvy. Fortunately, small business owners have several great options for web-based help and support. Whatever your project is, these tips can help you find the assistance you need.
Know Where to Find Workers
There are many different kinds of professionals that can help you with your online activities. If you need help with your website, you may want to hire a web developer or web designer. If it’s website content or blog posts you need, look for a copywriter. You can even hire a social media expert to run your social media accounts! All of these can — and usually do — work remotely so you won’t have strangers coming in and out of your personal space.
When you need help from someone with special expertise, it’s important to know where to look. There are numerous skilled workers out there who would be glad to take on your temporary projects and part-time gigs. Hiring a worker through a popular gig service is a great way to get the assistance you need quickly and painlessly. All you have to do is post a job! Popular gig apps will connect you with great talent all over the world.
You can also find workers on job boards and social media. Small Business Trends recommends asking your existing employees which social media sites they use—you might discover industry-specific social networks filled with top-notch candidates. LinkedIn can be particularly useful for recruiting professionals with the skillsets you’re looking for. Networking with other business owners is also an effective way to discover talent who may not be actively searching for work.
Use Special Software
Many web-based projects can be tackled with the help of special software. By using online tools and services, you can streamline your business operations and help your remote team work more productively.
For example, if you have an appointment-based business, consider using an appointment management system like Square Appointments. The right system will allow for seamless customer bookings and integrated payment—this will let you charge reservation or cancelation fees. Businesses that adopt a good appointment system often enjoy an increase in bookings!
Other types of software can further help your business reach new levels of efficiency and customer service. Analytics tools are useful for collecting and displaying data about your traffic and sales in easy-to-read graphics. Project management tools like Asana can help you organize and track all of your business tasks. Finally, live-chat software can help your team communicate with customers who are browsing your website. According to Neil Patel, most consumers want to use live-chat messaging to get help from businesses online. Remember, the internet has a solution for pretty much all of your woes. Don’t be afraid to assemble a group of remote workers because you can collaborate just as well as when you share a space.
Take Advantage of Automation Tools
Believe it or not, many of your web-based projects can be automated. It’s possible to automate everything from invoicing to posting on social media. You just have to find the right applications for the job!
For example, email marketing tools like Constant Contact, Drip, and Mailchimp can save you from hiring someone to manage your email campaigns. If you’re struggling to stay on top of customer feedback, use a social media monitoring tool like Mention or Buzzsumo to receive alerts when people mention your brand online. You can even automate your customer service department! Not only will these tools save you time and money, but they can help you keep your customers happy, too.
Finding help with technology-related business projects is easier than it sounds. Whatever it is you need done, there are several intuitive tools and helpful professionals out there that can take your business to the next level. Fortify your online presence and show your customers that you care by tackling your web-based projects head-on!
About the Author:
Chelsea Lamb has spent the last eight years honing her tech skills and is the resident tech specialist at Business Pop. Her goal is to demystify some of the technical aspects of business ownership.